Friday, March 27, 2009

Media and Leadership - Learning The Persuasive Language of Media

m

This advertisement first influences my REPTILIAN brain because my heart beats and then the music to my LIMBIC brain and then I think about the shampoo.”is it really so nice”There are also a lot of persuasire technigues in this video.

1.SYMBOLS:We see the mark of shampoo “LuX“ and sings written in Chinese.

2.TESTIMONIAL:Persuading by invoking support from “STARS” such as Jennifer Lopes.

3. TLATTERY: They praise these shampoos excessively.

4. HYPERVOLE: They persuade my making such claims as it is the best shampoo.

5. BEAUTIFUL PEOPLE: The participation of Jennifer Lopes is a kind of persuasive technigues usiny image of beautifu; and famous people.

Posted by at

4 comments:

  1. Phineas GageMarch 28, 2009 at 5:54 AM

    Rahima,

    Excellent work in applying our tools here - J Lo is a powerful global brand, yes!

    Fine work.

    GO DOTCOM!

    Dr. W

    ReplyDelete
  2. elminApril 2, 2009 at 1:44 AM

    This comment has been removed by the author.

    ReplyDelete
  3. elminApril 2, 2009 at 1:46 AM

    hello rehime.your commercial fine.bravo this commercial.good work.

    ReplyDelete
  4. DIANAApril 3, 2009 at 9:32 AM

    HI Rahima!! I'm Diana. Good job here.

    ReplyDelete

Subscribe to: Post Comments (Atom)