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This advertisement first influences my REPTILIAN brain because my heart beats and then the music to my LIMBIC brain and then I think about the shampoo.”is it really so nice”There are also a lot of persuasire technigues in this video.
1.SYMBOLS:We see the mark of shampoo “LuX“ and sings written in Chinese.
2.TESTIMONIAL:Persuading by invoking support from “STARS” such as Jennifer Lopes.
3. TLATTERY: They praise these shampoos excessively.
4. HYPERVOLE: They persuade my making such claims as it is the best shampoo.
5. BEAUTIFUL PEOPLE: The participation of Jennifer Lopes is a kind of persuasive technigues usiny image of beautifu; and famous people.
